表紙
年間契約型資訊服務
商品編碼
1020548

個性化、平台

Personalization Platforms

出版日期: 年間契約型資訊服務 | 出版商: Real Story Group | 英文

價格
  • 全貌
  • 簡介
  • 目錄
簡介

調查,決策工具,自訂建議

本年間資訊,給予9個性化產品的弱點與優勢決定性的評價。

特徵

  • 獲取內幕消息讓你看起來很聰明
  • 從外部檢驗策略和決斷
  • 為了解決最困難的問題,獲得一對一的幫助
  • 在幾分鐘內作成候選名單
  • 可取得能向同事說明的資料
  • 迅速轉移到先導計畫
  • 知道這些工具的實際成本
  • 為了更佳交易的談判方法
  • 知道隱性成本和問題點
  • 商務和IT的相關人員的教育聽講
  • 在隊伍為基礎的研討會,全體人員可有同樣見解
  • 工具實際怎麼有作用,取得共同的詞彙
  • 為了對抗行銷的誇大廣告,知道供應商的真正弱點
  • 不要選擇錯誤的工具
  • 發現不認識的供應商

評估對象的供應商

套件供應商

  • Acoustic: Acoustic Personalization
  • Adobe:Adobe Target
  • Kibo:Monetate/Certona
  • Optimizely:Optimizely
  • Oracle:Oracle Maxymiser
  • Salesforce:Interaction Studio
  • SAP:Emarsys

獨立型

  • Algonomy:Omnichannel Personalization
  • Dynamic Yield:Dynamic
目錄

Research, Decision Tools, & Custom Advice

The Personalization Platforms research critically evaluates the weaknesses and strengths of 9 Personalization products.

Features

  • Get the inside scoop that will make you look smart
  • Obtain external validation of your strategy and decisions
  • Receive one-on-one help to solve your thorniest problems
  • Get to a short list in minutes
  • Get supporting artifacts to explain to your peers
  • Transition to pilot projects faster
  • Learn how much these tools really cost
  • Learn how to negotiate a better deal
  • Learn about hidden costs and gotchas
  • Obtain relevant education for business and IT stakeholders
  • Get team-based workshops to put everyone on the same page
  • Obtain a common vocabulary for how the tools really work
  • Learn the real story about vendor weaknesses to combat marketing hype
  • Don't pick the wrong tool
  • Discover a vendor you didn't know

Vendors Evaluated

Suite Vendors

  • Acoustic: Acoustic Personalization
  • Adobe: Adobe Target
  • Kibo: Monetate/Certona
  • Optimizely: Optimizely
  • Oracle: Oracle Maxymiser
  • Salesforce: Interaction Studio
  • SAP: Emarsys

Independent Players

  • Algonomy: Omnichannel Personalization
  • Dynamic Yield: Dynamic