表紙
年間契約型資訊服務
商品編碼
1043312

行銷歸因平台

Marketing Attribution Platforms

出版日期: 年間契約型資訊服務 | 出版商: Real Story Group | 英文

價格
  • 全貌
  • 簡介
  • 目錄
簡介

這個服務,以行銷歸因平台為焦點,評價9個MAT產品的弱點與優勢。

評估交易廠商

專家

  • Analytic Partners:GPS Enterprise
  • C3 Metrics:Attribution Data Cloud
  • Marketing Evolution:Marketing Evolution Platform

適合middotia

  • Adobe:Bizible
  • Google:Google Attribution
  • Merkle:Archie

複雜的平台

  • Ipsos MMA:Activate
  • Neustar:Unified Analytics
  • Nielsen:Nielsen Attribution
目錄

Research, Decision Tools, & Custom Advice

The Marketing Attribution Platforms research critically evaluates the weaknesses and strengths of 9 MAT products.

Become a Hero

  • Get the inside scoop that will make you look smart
  • Obtain external validation of your strategy and decisions
  • Receive one-on-one help to solve your thorniest problems

Save Time

  • Get to a short list in minutes
  • Get supporting artifacts to explain to your peers
  • Transition to pilot projects faster

Save Money

  • Learn how much these tools really cost
  • Learn how to negotiate a better deal
  • Learn about hidden costs and gotchas

Align Your Team

  • Obtain relevant education for business and IT stakeholders
  • Get team-based workshops to put everyone on the same page
  • Obtain a common vocabulary for how the tools really work

Avoid the Wrong Decision

  • Learn the real story about vendor weaknesses to combat marketing hype
  • Don't pick the wrong tool
  • Discover a vendor you didn't know

Vendors Evaluated:

Focused Specialists

  • Analytic Partners: GPS Enterprise
  • C3 Metrics: Attribution Data Cloud
  • Marketing Evolution: Marketing Evolution Platform

Mid-Tier Suites

  • Adobe: Bizible
  • Google: Google Attribution
  • Merkle: Archie

Complex Platforms

  • Ipsos MMA: Activate
  • Neustar: Unified Analytics
  • Nielsen: Nielsen Attribution