Energy and Sports Nutrition Market - Overview, Consumer Behavior and Market Trends
In 2020, the non-alcoholic beverage sector has been adversely impacted by the COVID-19 pandemic, with reduced sales across the categories. However, only the energy drink category did not experience a drop in sales in terms of both volume and value. Additionally, compared to the sales outlook of these three drink categories, energy drink is likely to be performing the strongest in the coming years with a predicted CAGR of 3.9% in the value sales between 2021 and 2025. Therefore, M&A and investment deals as well as new product developments are active in the sector.
This report outlines the market trends and consumer behavior impacting specifically the energy and sports nutrition sectors and what implications these may have on the industry's future. It further explores the evolution of the market amid COVID-19, company performances, and news, as well as inspiring product innovation.