表紙
市場調查報告書
商品編碼
389360

點心棒的全球市場:成長,趨勢,及預測(2019年-2024年)

Snack Bars Market - Growth, Trends, COVID-19 Impact, and Forecasts (2022 - 2027)

出版日期: | 出版商: Mordor Intelligence Pvt Ltd | 英文 156 Pages | 商品交期: 2-3個工作天內

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  • 全貌
  • 簡介
  • 目錄
簡介

全球點心棒市場在2019年∼2024年間預測將以5.4%的年複合成長率成長,達到204億美元。

本報告提供全球點心棒市場的相關調查,市場機會,未來趨勢,成長及阻礙因素,各產品類型、流通管道、地區的市場分析,競爭情形,主要企業的簡介等資訊彙整。

目錄

第1章 簡介

  • 調查的成果
  • 調查的假設
  • 調查範圍

第2章 調查方法

第3章 摘要整理

  • 市場概況

第4章 市場動態

  • 市場成長要素
  • 市場阻礙因素
  • 波特的五力分析
    • 新加入廠商的威脅
    • 買主/消費者談判力
    • 供應商談判力
    • 替代產品的威脅
    • 產業內的競爭

第5章 市場區隔

  • 產品的種類
    • 穀物棒
    • 能量棒
    • 其他點心棒
  • 通路
    • 超級市場/大賣場
    • 便利商店
    • 專賣店
    • 網路商店
    • 其他
  • 各地區
    • 北美
    • 歐洲
    • 亞太地區
    • 南美
    • 中東及非洲地區

第6章 競爭情形

  • 市場佔有率分析
  • 活動性的主要企業
  • 主要被採用的策略
  • 公司概要
    • The Kellogg Company
    • Associated British Foods
    • General Mills
    • Nestle SA
    • PepsiCo
    • Post Holdings,Inc.
    • Cliff Bar & Company
    • Halo Foods
    • KIND Snacks
    • Mars Inc.

第7章 市場機會及未來趨勢

目錄
Product Code: 53342

The global snack bars market is projected to record a CAGR of 4.45% during the forecast period.

Key Highlights

  • Consumers' demand for convenient and healthy on-the-go snack options has by far been the primary reason for the sales of snack bars, globally. The changing lifestyles of Americans and Europeans, involving the consumption of smaller meals, are leading to the increased consumption of snacks; hence, snack bars, being the healthier option, are witnessing increasing demand.
  • Snack bars have opportunities within the functional ingredients, reduced sugar, savory spins, and plant protein categories. The trending innovations in the market also involve modification in packaging and the launch of targeted-consumer products. For instance, in April 2019, a new CBD-infused snack bar, Nooro, was created by nutritionists and cannabis experts as a convenient way to consume CBD on-the-go.

Impact of COVID-19 on the Market:

Key Highlights

  • Snacks and nuts, along with crisps, confectionery, and soft drinks, have been kept back as risk categories in the food sector, as supermarkets re-allocate stock priorities toward staples and essential supplies due to the coronavirus outbreak. This is mainly due to the mass lockdown instructions as given by the governments of several countries to avoid the spread of the pandemic in their respective countries.
  • However, according to the current scenario in the United Sates as put forward by General Mills Inc., consumers have been stacking long shelf-life items, like cereals, snack bars, baking flours, and soup. This has led to the stabilization of their sales to an extent. Consumers are adjusting to a new kind of normal lifestyle amid the pandemic and certainly do not want to live in discomfort. Therefore, more number of people are opting to choose convenient healthy snacking options.
  • COVID-19 has also resulted in the generation of opportunities for many private players to emerge in the markets to cater to the inflated demand. Also, the demand for innovative snack products is consistently high in the developed countries because snacks are a quick and convenient source of nutrition and energy.
  • Owing to the above-mentioned factors, online distributors are recording increased interest, as home-bound consumers explore retail alternatives.

Key Market Trends

Demand for Plant-based and Functional Snack Bars

The shift in consumer behavior from animal products is mainly because of people's rising concern about animal welfare, personal health, and most importantly, sustainability. The intake of animal protein is associated with high cholesterol levels, fat, and calories, which increases the risk of cardiac diseases, high blood sugar levels, and obesity. Hence, people are showing an inclination toward vegan sources of protein. This has created a good platform for the growth of plant-based snack bars. Some of the prominent flavor components for plant-based snack bars include beet, spirulina, orange, peanut butter, brownie, and red berry. For instance, in 2018, Clif Bar & Company launched an energy granola bar made with plant-based proteins, in order to increase its share in the cereal bars segment. The product claims to contain 8 g of protein and 27 g of whole grain per 10 ounces, served in distinct flavors, namely, cocoa chocolate, white chocolate, macadamia nut, cinnamon-almond, and blueberry crisp.

North America Holds the Largest Market Share

Americans are progressively becoming health conscious, which, in turn, is generating the demand for healthy foods. Snack and cereal bar manufacturers in the region are successfully meeting the rising consumer demand for nutritious dietary snacks. Due to the high competition in the snack bars market in North America, manufacturers are launching variants of snack bars to differentiate their products in the market. Repositioning of products is the key strategy to serve a wide range of consumers and strengthen the consumer base, in order to gain increased market share. Protein and fiber form the key components of these snack bars. Millennials and baby boomers are the major consumers of snack bars in the United States. In February 2018, PepsiCo launched a snack bar with fruits and vegetables, in North America. The use of vegetables in the snack bar acts as the differentiator for the company's snack bar.

Competitive Landscape

The snack bars market is highly fragmented and competitive, with the presence of prominent global players and various regional players. The major players in the market have wide distribution networks across the world. Players are also focusing on expanding their product portfolios by understanding the various requirements in the segment. Kellogg's, General Mills Inc., Clif Bar & Company, Kind LLC, and Nestle SA are some of the major giants in the snack bars market with a global presence. The market has the presence of various regional players and most of them are privately owned, such as Kind Snacks in the United States and Halo Foods in the United Kingdom.

Additional Benefits:

  • The market estimate (ME) sheet in Excel format
  • 3 months of analyst support

TABLE OF CONTENTS

1 INTRODUCTION

  • 1.1 Study Assumptions and Study Deliverables
  • 1.2 Scope of the Study

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 MARKET DYNAMICS

  • 4.1 Market Drivers
  • 4.2 Market Restraints
  • 4.3 Industry Attractiveness - Porter's Five Forces Analysis
    • 4.3.1 Threat of New Entrants
    • 4.3.2 Bargaining Power of Buyers/Consumers
    • 4.3.3 Bargaining Power of Suppliers
    • 4.3.4 Threat of Substitute Products
    • 4.3.5 Intensity of Competitive Rivalry

5 MARKET SEGMENTATION

  • 5.1 By Product Type
    • 5.1.1 Cereal Bars
      • 5.1.1.1 Granola/Muesli Bars
      • 5.1.1.2 Other Cereal Bars
    • 5.1.2 Energy Bars
    • 5.1.3 Other Snack Bars
  • 5.2 By Distribution Channel
    • 5.2.1 Supermarkets/Hypermarkets
    • 5.2.2 Convenience Stores
    • 5.2.3 Specialty Stores
    • 5.2.4 Online Stores
    • 5.2.5 Other Distribution Channels
  • 5.3 By Geography
    • 5.3.1 North America
      • 5.3.1.1 United States
      • 5.3.1.2 Canada
      • 5.3.1.3 Mexico
      • 5.3.1.4 Rest of North America
    • 5.3.2 Europe
      • 5.3.2.1 Spain
      • 5.3.2.2 United Kingdom
      • 5.3.2.3 France
      • 5.3.2.4 Germany
      • 5.3.2.5 Russia
      • 5.3.2.6 Italy
      • 5.3.2.7 Rest of Europe
    • 5.3.3 Asia-Pacific
      • 5.3.3.1 China
      • 5.3.3.2 India
      • 5.3.3.3 Japan
      • 5.3.3.4 Australia
      • 5.3.3.5 Rest of Asia-Pacific
    • 5.3.4 South America
      • 5.3.4.1 Brazil
      • 5.3.4.2 Argentina
      • 5.3.4.3 Rest of South America
    • 5.3.5 Middle-East and Africa
      • 5.3.5.1 United Arab Emirates
      • 5.3.5.2 South Africa
      • 5.3.5.3 Rest of Middle-East and Africa

6 COMPETITIVE LANDSCAPE

  • 6.1 Most Active Companies
  • 6.2 Strategies Adopted by Leading Players
  • 6.3 Market Share Analysis
  • 6.4 Company Profiles
    • 6.4.1 The Kellogg Company
    • 6.4.2 Associated British Foods PLC
    • 6.4.3 General Mills Inc.
    • 6.4.4 Nestle SA
    • 6.4.5 PepsiCo Inc.
    • 6.4.6 Post Holdings Inc.
    • 6.4.7 Clif Bar & Company
    • 6.4.8 Kind LLC
    • 6.4.9 Mars Incorporated

7 MARKET OPPORTUNITIES AND FUTURE TRENDS

8 IMPACT OF COVID-19 ON THE MARKET