Product Code: 69548
After monitors transitioned from technology based on the cathode ray tube to LCD, the advent of LCD dramatically influenced the ergonomic of monitors, including the overall dimensions, weight, and energy consumption, among others. The LCD monitors have obsoleted CRT monitors and currently dominate the monitor business.
- Over the years, displays ranging from billboards to personal computers are consistently getting bigger to embrace the evolving habits of users for greater viewing and gaming experiences added to it the continuous price drop on monitor equipped with technologies, such as 4K, is further leading to people explore the benefits of modern larger monitors. For instance, Researches at the University of Utah state that having a larger monitor could save 2.5 hours per 8-hour of the workday.
- Although computer monitors with 60HZ are a standard, there is a significant development in terms of refresh rate with monitors now supporting 75HZ, 120HZ, 144HZ, and 240HZ refresh rate, as with the gaming industry monitors with 100HZ refresh rate is considered to be minimum spec criteria for an excellent gaming experience.
- Furthermore, modern computer monitors also support high response time that is the time taken for the individual pixels to change color. The year 2020 expected to drive monitors with both higher refresh rate and response time as manufacturers try to leverage and capitalize on the explosion in the popularity of the gaming industry.
- Also, with the advent of new technologies such as USB Type C, the monitors are now able to streamline workstations and eliminate the need for costly and trouble-prone desktop docking stations as they offer less clutter and more reliability.
- Additionally, with the recent outbreak of COVID-19 and announcement of lockdowns with employees opting for work for home, there's been a surge in demand and sale of computer peripherals, including monitors and laptops.
Key Market Trends
Gaming to Witness the Fastest Market Growth
- With the advent of competitive gaming platforms, such as e-sports, which now is considered to be a billion-dollar industry, and gaining popularity of titles, including Overwatch, Counter-Strike, Fortnite, and PUBG, which can reach a refresh rate of as much as 240Hz to allow the screen to keep up with rapid movements of the players elevates both the demand and growth of the market.
- Also, 2019 was the year for significant announcements of gaming subscription services from major vendors, including Apple Arcade and Google Stadia, which aim to provide a cross-platform gaming experience with cloud gaming. This instance would further leverage the global demand for gaming monitors.
- Furthermore, the development of frame syncing technologies such as G-Sync, V-Sync, Freesync that help monitors to synchronize the frame of games with the monitor refresh rate for better stability and performance and help prevent issue associated with monitors such as screen tearing. For instance, Gamers often prefer to purchase monitors that are frame syncing enabled.
- Additionally, with the growth of 4K monitors in the market and decline in cost for the same, along with the trend of gaming slowing the adoption of 4K resolution, fosters the growth of the market
Asia-Pacific to Witness the Fastest Market Growth
- The Asia-Pacific region is expected to capture a significant market share, considering that most of the computer parts and hardware predominantly manufactured from countries within Southeast Asia, including China, Taiwan, Malaysia. These countries are well known for large-scale mass production and cheap labor for the assembly of parts.
- Also, China is keen on developing its IT industry by aiming to become a hub for outsourcing, and the Chinese government has designated 20 cities, including China, Hangzhon, Dalian, Shenzhen, Wuxi, to be the home for major outsourcing companies.
- For instance, the leading monitor vendor companies, such as Apple and Samsung, have their manufacturing units China that are responsible for manufacturing more than half of their products sold worldwide.
- Furthermore, cities like Shenzhen are home major electronic markets, including Seg Electronics Market, Tong Tian Di, Long Sheng, and Huaqiang Electronics. Additionally, the region is home to many local vendors that produce computer monitors with low-grade panes ( Less Tha A) from AUO at cheaper prices through homegrown e-commerce sites, such as Ali Express, and ship worldwide.
- As the recent global outbreak of COVID-19 originated from Wuhan, with China facing obligations for the same, the major US-based vendors are aiming to shift their manufacturing units to India, leveraging the US-India Strategic and Partnership Forum.
The computer monitor market is fragmented. The demand for high refresh rate monitors in the gaming industry, the growing adoption of LCD, and 4K display provides lucrative opportunities in the computer market. Overall, the competitive rivalry among the existing competitors is high, with Dell Technologies Inc. dominating the market. Furthermore, acquisitions and collaboration of large companies are expected, which are focused on innovation.
- January 2020 - Dell Technologies Inc. announced an update of its existing product line of PC monitors ahead to CES 2020, by launching two monitors with a particular focus on creativity and productivity. The Dell UltraSharp U4320Q features a 42.5-inch 4K monitor with USB C support that can deliver 90W of power. The Dell 86 C8621QT features an 85.6-inch touch screen display and 4K UHD resolution with USB-C connectivity.
- January 2020 - Acer showcased CG552K a 55 inch, 4K OLED gaming monitor that supports NVIDIA G-sync, sports adaptive sync with 120Hz refresh rate. Additionally, the monitor is equipped with plenty of connectivity options, including USB-C, USB-A ports, pair of 10W speakers, and is said to have 98.5% DCI -P3 color gamut and 400 nits brightness.
- The market estimate (ME) sheet in Excel format
- 3 months of analyst support
TABLE OF CONTENTS
- 1.1 Study Deliverables
- 1.2 Study Assumptions
- 1.3 Scope of the Study
2 RESEARCH METHODOLOGY
3 EXECUTIVE SUMMARY
4 MARKET DYNAMICS
- 4.1 Market Overview
- 4.2 Market Drivers
- 4.3 Market Restraints
- 4.4 Value Chain/Supply Chain Analysis
- 4.5 Porter's Five Forces Analysis
- 4.5.1 Threat of New Entrants
- 4.5.2 Bargaining Power of Buyers/Consumers
- 4.5.3 Bargaining Power of Suppliers
- 4.5.4 Threat of Substitute Products
- 4.5.5 Intensity of Competitive Rivalry
- 4.5.6 Assessment of Impact of COVID-19 on the Industry
5 MARKET SEGMENTATION
- 5.1 Resolution
- 5.1.1 1366x768
- 5.1.2 1920x1080
- 5.1.3 1536x864
- 5.1.4 1440x900
- 5.1.5 1280x720
- 5.1.6 Other Resolutions
- 5.2 Application
- 5.2.1 Consumer and Commercial
- 5.2.2 Gaming
- 5.3 Geography
- 5.3.1 North America
- 18.104.22.168 United States
- 22.214.171.124 Canada
- 5.3.2 Europe
- 126.96.36.199 Germany
- 188.8.131.52 United Kingdom
- 184.108.40.206 France
- 220.127.116.11 Rest of Europe
- 5.3.3 Asia-Pacific
- 18.104.22.168 India
- 22.214.171.124 China
- 126.96.36.199 Japan
- 188.8.131.52 Rest of Asia-Pacific
- 5.3.4 Latin America
- 184.108.40.206 Brazil
- 220.127.116.11 Argentina
- 18.104.22.168 Mexico
- 22.214.171.124 Rest of Latin America
- 5.3.5 Middle-East and Africa
- 126.96.36.199 United Arab Emirates
- 188.8.131.52 Saudi Arabia
- 184.108.40.206 Rest of Middle-East and Africa
6 COMPETITIVE LANDSCAPE
- 6.1 Company Profiles
- 6.1.1 Dell Technologies Inc.
- 6.1.2 HP Inc.
- 6.1.3 TPV Technology Limited
- 6.1.4 Lenovo Group Limited
- 6.1.5 Samsung Group
- 6.1.6 Intelligent Imaging Innovations
- 6.1.7 LG Electronics Inc.
- 6.1.8 Apple Inc.
- 6.1.9 Acer Inc.
- 6.1.10 AsusTek Computer Inc.
- 6.1.11 BenQ Corporation
- 6.1.12 Hewlett-Packard Development Company LP
- 6.1.13 ViewSonic Corporation Inc.
7 INVESTMENT ANALYSIS
8 MARKET OPPORTUNITIES AND FUTURE TRENDS